For a Hudson Valley flooring company with crews in the field and a showroom to run, we built the full stack: a conversion-focused website, an AI receptionist on the site, an after-hours AI phone agent, and department-routed lead automation on n8n. Here's what we built and exactly what it does.
That number is not a sales line. Nesselle, our AI assistant, answers it — the demo starts when it rings.
A flooring company lives in two places at once: on job sites, where the crews are installing, and in the showroom, where the next customers walk in and call in. The phone doesn't respect either.
When your hands are laying floor, you can't take the estimate call — and the customer who can't reach you calls the next installer on the list.
Homeowners research flooring at night and on weekends — exactly when the office is closed and inquiries traditionally go to voicemail.
An estimate request, a service question, and an office matter each belong to someone different. Without routing, everything lands on whoever answers — or on no one.
The site couldn't just be a brochure — it needed to capture leads, answer questions, and start conversations around the clock.
A full build at royaltycarpet.com, designed to turn visitors into inquiries: clear services, service-area pages, lead forms wired straight into the automation layer, and hosting and care managed by us.
Visitors don't fill out a form and hope — they talk to an AI receptionist right on the website. It answers questions about services and process, captures the visitor's details, and starts the lead down the same routed pipeline as a phone call.
When the office closes, the phone doesn't. The after-hours agent answers calls professionally, captures what the caller needs and where they are, and makes sure the inquiry is waiting — qualified and logged — instead of sitting in voicemail.
The nervous system underneath it all. Every lead — from the site, the receptionist, or the phone — is qualified, sorted by department, and a summary is texted to the right person's phone in seconds. Every lead answered, none lost in a general inbox.
Here's what happens today when someone needs flooring in the Hudson Valley and reaches Royalty — at 2 PM or 2 AM.
A homeowner calls, messages the receptionist on the website, or submits a form — during business hours, over the weekend, or at midnight.
No voicemail, no "we'll get back to you." The AI answers on the spot — on the phone after hours, on the site around the clock — while the customer is still deciding who to hire.
What kind of work, where, and how urgent — the system asks the questions a good front desk would ask, every time, without skipping steps.
Estimates go to sales, service questions to service, office matters to the office — the n8n routing layer sorts every lead by what it actually is.
The person who needs to act gets the lead on their phone with everything they need to follow up: who, what, where, and how urgent. From first ring to right pocket in seconds.
Everything in this case study is a standard system we build — websites, voice agents, chat, and n8n routing. The Grow plan bundles the core of it for $597/mo: an AI voice agent answering 24/7, missed-call text-back, Review Booster, and follow-up automation — less than one missed job per month.
A short call to map where your leads leak, a build you approve before launch, and a system running within days.
